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YB WEB DESK. Dated: 5/20/2022 4:46:09 PM

Apple's New Privacy Ad Showcases a 'Data Auction' to Incline People Towards iPhone

Apple on Wednesday kicked off a new ad campaign to promote its key privacy features and eventually convince people to pick an iPhone over the competition. Themed 'Data Auction' where an auctioneer is seen selling data of a user, the ad highlights the fact that how people nowadays are losing their personal data at different stages and through various resources, including emails, messages, and browser history. It portrays Apple's App Tracking Transparency and Mail Privacy Protection as some of the inbuilt features to help protect data tracking. The given offerings aren't that foolproof, though. The over one-and-a-half-minute ad begins with introducing protagonist Ellie whose data has been put on auction. The auctioneer puts different types of Ellie's data on sale. It includes her emails, purchase history, location data, contacts, browser history, and text messages. Advertisers and marketers capture data from various resources to understand user patterns. The Cupertino company claims that it designs its products and features in a way to "minimise how much of your data" anyone can access.