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Para skater Chandeep Singh Sudan celebrates beautiful souls in Safi’s latest product campaign

YB WEB DESK. Dated: 9/19/2020 9:22:38 AM

Y B News Jammu, Sep 18 Chandeep Singh Sudan, a national level para skater who has won many accolades at national and international level is an inspiration to many with his never give-up spirit. Breaking stereotypes all his life and overcoming hurdles, he is featured in Safi’s latest campaign – SACHAI ANDAR.ACHCHAI BAHAR inspiring millions. Safi’s latest campaign attempts to redefine true beauty and adds new parameters against the set stereotypes by society. Safi is the flagship product of Hamdard Laboratories that is known to keep skin pimple free and glowing. Sachai Andar Achchai Bahar is an integrated marketing campaign and the company will leverage PSOM radio, and digital mediums to maximize reach and spread the message of appreciating beauty without any categorization or set standards. Hamdard Laboratories collaborates with Radio Mirchi to bring unique stories of men and women who are breaking stereotypes to make a mark for themselves despite all the life challenges. It is an engaging narrative of individuals, who are beautiful inside out and have emerged victorious in their respective career paths. Commenting on his association with Safi’s latest campaign ‘SACHAI ANDAR.ACHCHAI BAHAR Chandeep Singh said, “I am thrilled to be associated with Safi for its newest campaign that celebrates beautiful souls..