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YB WEB DESK. Dated: 11/24/2021 12:58:36 PM

Brand manager: job description

Brand managers use customer and trend research to create strategies that will change how people perceive the brand. This can involve overseeing advertising, design and events. Brand managers are responsible for making sure that branding is consistent across advertising and campaigns. Brand managers work to ensure that a brand remains recognisable, up to date and exciting to customers. Brand managers plan ways to promote – and change the public perception of – brands. Organisations hire brand managers to work ‘inhouse’ on their own brands, where it is likely that they will work solely on a single brand. It is also possible for brand managers to work at a marketing agency, where they may be working on a number of brands for different clients. Brand managers are also responsible for making sure that branding is consistent across advertising and campaigns. Related job titles include: brand marketer, brand marketing assistant, assistant brand manager, brand ambassador and product manager. Key responsibilities Typical responsibilities of a brand manager include: carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations.