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YB WEB DESK. Dated: 11/23/2021 1:13:32 PM
Snapchat's Snap Map Revamped With Explore, Memories Layer Experiences
Snapchat on Wednesday received an updated Snap Map that brings a feature called Layers to superimpose content and information about different locations. The ultimate aim of bringing Layers to Snap Map is to enhance partnerships over Snapchat by showing partner content on the virtual map. But in the meantime, Snapchat parent Snap has introduced Explore and Memories as two initial experiences for the feature where you will see both public and personal content on the basis of their location. As first announced at the Snap Partner Summit 2021 in May, Snapchat has started showing Layers to overlay content and information on Snap Map. Snap partnered with restaurant recommendation platform The Infatuation to feature restaurants and ticket distribution company Ticketmaster Entertainment to showcase concerts as layers.