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Amway launches Chyawanprash by Nutrilite

YB WEB DESK. Dated: 4/17/2021 11:26:15 AM

Y B News Jammu, Apr 16 Amway India, one of the country’s leading FMCG direct selling companies today announced the launch of Chyawanprash by Nutrilite, under its flagship brand Nutrilite. Chyawanprash by Nutrilite is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients, and with no preservatives. Inspired by classical Indian recipes, the Nutrilite Chyawanprash formulation primarily aims to support immunity, rejuvenation of the body, boosts strength and stamina, besides helping fight day-to-day infections. This launch marks Amway’s foray into the Chyawanprash segment, with the strategy to capture a sizable pie of the growing Ayurveda market in the county. Announcing the launch, Anshu Budhraja, the CEO, Amway India, said, “Amway’s formidable presence in the vitamin and dietary supplements market with a sharp focus on the traditional herbal category made it natural for us to extend into the Chyawanprash segment. On the back of successful growth trajectory and category potential, we aim to capture 20% market share of the premium Chyawanprash segment in the first year. We will continue to innovate and further strengthen the nutrition category with a special focus on traditional herbs range.”A global leader in the nutrition segment, Amway continues to solidify its leadership in the nutrition and immunity domain through consistent product innovation and a unique seed-to-supplement process. Commenting on the launch, Gursharan Cheema, Sr. Vice President, North & South, Amway India said, “As people embrace a holistic approach to wellness with a focus on nutrition, there is a growing demand for quality nutrition products, especially the nutrition supplements made with the Indian traditional herbs. Backed with our expertise in the area of nutrition and wellness, we have indigenously developed Chyawanprash by Nutrilite. It is a true amalgamation of traditional Indian wisdom and modern science. Our product ensures the highest level of purity, safety, and potency and comes with simple and yet informative labeling that helps consumers make better and informed choices. To ensure optimum reach and engage consumers we are introducing digital activations across platforms. In region, we will be supporting the launch with educational sessions for the direct sellers along with a multi-media campaign focused on creating awareness on the category targeted at the discerning consumers. Given the strong legacy of brand Nutrilite and the equity it holds, we are confident that Chyawanprash by Nutrilite will certainly win consumer confidence.”